Simple Research Study – Hulu Shows Analysis

Hulu Show Types by Genre

Introduction

Background

In the market today, there are only a few competitors for Netflix. One of the top leaders in the streaming shows market is Hulu. Recently my family switched from Netflix to Hulu to try out the options and our experience wasn’t as wonderful as we would have expected. However, instead of giving my opinion, lets pull some data for Hulu shows and analyze the results so that you can make your own decision. For those interested in viewing my micro-research study that I did on Netflix, you can read my article Netflix Show Analysis.

Data

The data from Hulu’s shows were in a well-structured format. An example of the JSON object can be found at HuluShows. The 1,000 shows were sorted by “popular of all time” on Hulu. The raw data can be found at raw data.

Date Pulled: 08/10/2017 11:30am

Total Shows Collected: 1,000

Total Columns Collected per show type: 180

Dataset: Raw Data

Results

Hulu Shows by Genre

I created a distribution graph of the shows by genre. The graph below is a visual representation of the most frequent sample from the 1,000 shows.

  • 28% of the most popular shows on Hulu are “Kid” shows.
  • 27% of the most popular shows on Hulu are “Reality and Game” shows.
  • 13% of the most popular shows on Hulu are “News and Information” shows.

Hulu Show Types by Genre

Hulu Show Rating

User rating is often a determining factor when choosing a show to watch on Hulu. Hulu uses a 5-star rating system. The purpose of this section is to determine if other factors increase user rating on a show.

User Rating vs Episode Count

Do the number of episodes matter when it comes to user ratings? The correlation between user rating and episode count is 0.02, which means there is a slight to no correlation. Episode count has an r-squared of -0.0005482, or in other words, episode count has nothing to do with user rating. In other words, a show with more seasons verses a show with only a few episodes has no impact on user ratings.

User Rating vs Channel Network

Does the channel network in which the show is aired (e.g. Fox, Disney, ABC, NBC, etc…) affect the user ratings? Channel network has a r-squared of 0.3541, or in other words, the channel network in which a show is aired can account for 35% of the user rating score.

Channel Presence on Hulu

Each show is generally aired by a specific network. Below is the distribution of which of the popular shows of all time fall under which channel network.

 

Distribution of Channels on Hulu

Looking at the average rating by channel network, we can see that each are at a close call between each channel, however, the History and the Adult Swim channels take the lead.

Distribution of Channels by Average Ratings on Hulu

Highest Show Ratings

When it comes to shows, the rating of the show is important. From this dataset, which is the top 1,000 most popular shows on Hulu of all time, we can see that 3 out of every 5 popular show on Hulu is TV-PG. Additionally, the rating of the show has an r-squared of 0.2362 to the user rating of the shows. Or in other words, 24% of the user ratings can be determined by the rating of the show.

Distribution of Ratings on Hulu

Conclusion

  • 28% of the most popular shows on Hulu are “Kid” shows.
  • 27% of the most popular shows on Hulu are “Reality and Game” shows.
  • 13% of the most popular shows on Hulu are “News and Information” shows.
  • A show with more seasons verses a show with only a few episodes has no impact on user ratings.
  • The channel network in which a show is aired can account for 35% of the user rating score.
  • We can see that 3 out of every 5 popular show on Hulu is TV-PG.
  • 24% of the user ratings can be determined by the rating of the show.

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